The Startup According To TAFF

Image by mohamed Hassan from Pixabay

Overhype?

This would seem obvious, but in the age of overhype and false promises that some tech companies are only too willing to play — with artificial intelligence’s (AI), Blockchain’s and quantum computing’s (QC) advocates the guiltiest of this— it doesn’t look like it will disappear, made worse by venture capitalists’ (VCs) expectations and the rising phenomenon of the special purpose acquisition company (SPAC) on the market.

Putting all these considerations aside though, and analyzing things with an optimistic attitude — if a slightly gullible one — I try my best to get to the bare bones of the startups I cover.

To do this, I need to describe, not always in great detail, four things about the said startup:

  • The applications for the technology (Applications)
  • The founders’ backgrounds (Founders)
  • The financial situation of the startup (Funding)

TAFF

Overall, when I’m writing my stories covering startups in the deep tech and quantum computing sectors, I use this pattern to shape my stories. I may, in fact, start off with funding, then move on to describe the technology and its applications before finishing off on the founders’ story in a beautiful biographic flourish; or I might talk about funding first and, well, blah, blah, blah.

It doesn’t really matter, as long as what I write about gives a clear overview of why the startup exists and where it’s heading in terms of the technology and founding team’s commercial intentions, it’s all good, man.

Image by Gerd Altmann from Pixabay

TAFF is something I am always thinking about. It is a simple framework that has worked well for me thus far, and I hope will continue to be so throughout my career highlighting the world of the deep tech startup.

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Author & futurist writing about quantum computers, AI, crypto/blockchain. Journalist @ thequantumdaily.com Read my fiction on Amazon or jamesdargan.com

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James Dargan

Author & futurist writing about quantum computers, AI, crypto/blockchain. Journalist @ thequantumdaily.com Read my fiction on Amazon or jamesdargan.com